Market share is the proportion of Product outputs from a market that is supplied by a specific Activity. This metric quantifies an activity's contribution to the total supply of a particular product within a defined market boundary.
When modelling market activities, market share determines how different suppliers contribute to the consumption mix that reaches end users. This weighting reflects the reality that when a product is demanded from a market, it is typically supplied by multiple producers in proportion to their market shares.
Market share is closely related to production mix and supply mix in LCA terminology. A production mix is the production-volume-weighted average of suppliers within a geographical area, whilst a supply mix additionally includes imports to that area. Market share data forms the foundation for calculating these weighted averages.
As Chief Operating Officer, Iris leads our organisational development and oversees day-to-day operations. Before joining 2-0, she worked in the biotechnology sector. As an LCA consultant, Iris has devoted her expertise primarily to the domains of sustainable agriculture and food production. She is dedicated to teaching LCA and is responsible for our educational efforts. Iris holds an M.Sc. in Biology – Biotechnology from the University of Copenhagen.
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Glossary terms are clearer once you have seen them applied. Our guide to what LCA is and how it works walks through the complete methodology: goal and scope, inventory modelling, impact assessment, and interpretation.
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